COLOR CODEE-5 (1970) - Rallye or Bright RedChrysler Touch-Up Paint

The Look

This is the quintessential red of the 1970 muscle car peak. Whether it was called Rallye Red on a Dodge or Bright Red on a Chrysler, this shade defined the bold, aggressive energy of the era. Because it was available across all models, you might find it on everything from a high-performance Charger to a family-sized Newport. It is a pure, loud red that was designed to catch the sun and hold attention on the street. It does not hide; it announces the presence of the car with a classic, high-saturation glow.

Technical Details

You are working with a solid finish. Unlike modern paints that rely on flake to create interest, this color depends entirely on its heavy pigment load for depth. The benefit of a solid red is that it is much easier to match and blend than a metallic, as you do not have to worry about flakes laying down at the wrong angle. However, red is notoriously sensitive to UV rays. After fifty years, the original finish on your car has likely shifted toward a chalky or orange tint. Before you spray or dab Chrysler Rallye or Bright Red (check for code E-5 (1970)), you need to shake your container for at least a full minute to ensure those heavy red pigments are perfectly mixed.

Best Practices

You can find your color code stamped on the metal fender tag located under the hood on the driver's side inner fender, usually near the battery. When you are ready to begin, always test the color on the included card to see how well it sits against your aged paint. Red pigments require patience; apply the paint in several thin layers rather than one heavy glob to prevent runs and ensure the richest color. Whether you are using a nozzle or a brush, keep the container moving to maintain a steady flow. If you are working in your garage or in the shade, give each layer ample drying time before deciding if you need another pass.