COLOR CODEE-7 (1971) - Burnished Red PolyChrysler Touch-Up Paint

The Look

This color defines the 1971 model year, appearing on everything from the aggressive muscle cars of the era to the executive Imperial. It is not a loud, neon red that screams for attention. Instead, it offers a deep, smoldering glow that fits the massive "Fuselage" body styles perfectly. Since your Chrysler has been on the road for over half a century, this finish provides a dignified, mature appearance that honors its history while hiding the small imperfections that come with age better than a flat, solid red ever could.

Technical Details

This is a metallic finish, which means the appearance of the color relies entirely on how the tiny flakes inside the paint reflect the light. Metallic paints carry a specific risk of mottling, where the flakes clump together and create dark or light patches on the surface. Because the flakes are heavy, they tend to settle quickly. If the mixture is not consistent, the color will look different from one end of the panel to the other. You are aiming for a uniform distribution so the red appears to have depth rather than just being a flat coat of pigment.

Best Practices

Before you spray or dab Chrysler Burnished Red Poly (check for code E-7 (1971)), you need to shake it for 60 seconds to get those metallic flakes off the bottom. You can find this code stamped into the metal fender tag located under the hood, typically on the driver's side inner fender or radiator support. Test the color on the included card in the shade to ensure the metallic density looks right. When you begin the repair, keep the container moving to maintain a steady flow and prevent the flakes from pooling. Allow for plenty of drying time between layers so the metallic particles can set firmly without shifting or sagging.