COLOR CODE513 (1973) - Flame RedGMC Touch-Up Paint

The Look

This color is the heartbeat of the 1973 GMC truck lineup. It arrived at the exact moment the legendary Square Body generation made its debut, defining the rugged, work-first aesthetic of the decade. Unlike modern reds that often lean toward maroon or orange, this is a deep, honest red that looks as at home on a farm as it does at a Saturday morning meet. Since your truck has likely spent fifty years enduring the sun and rain, the original finish has likely developed a heavy character. It is a bold choice that demands attention, representing the era when GMC trucks moved away from the rounded curves of the past into the sharp, aggressive lines we love today.

Technical Details

This is a solid finish, meaning there are no metallic flakes or pearl particles buried in the paint. The benefit of a solid color is that you do not have to worry about the orientation of flakes or "mottling" where the color looks striped or blotchy. However, solid reds are notoriously sensitive to UV rays. Over five decades, this paint tends to oxidize, turning a chalky pink or a muted orange. Because of this natural aging, the fresh paint in your hand will likely look much more vibrant than the paint currently on your fenders. You are not just matching a color; you are matching fifty years of history.

Best Practices

You can verify your color info by looking at the Service Parts Identification label, which is typically found inside the glove box door on these 1973 models. Before you spray or dab GMC Flame Red (check for code 513 (1973)), you need to shake it for 60 seconds. Red pigments are heavy and settle quickly, so thorough mixing is the only way to ensure the color has the right depth. Test the color on the included card before you touch the truck to see how it looks against your specific level of fade. Work in the shade or a garage to keep the metal cool, and apply the paint in thin, light layers. Give each layer plenty of drying time to prevent the paint from sagging. To get an even finish, keep the container moving across the repair area and maintain a steady flow.