COLOR CODEC-7 (1970) - Plum Crazy IridDodge Touch-Up Paint

The Look

Plum Crazy is the undisputed heavyweight champion of the muscle car era. In 1970, this high-impact purple turned every Dodge into a rolling riot, regardless of the body style. It is a deep, royal violet that manages to look sophisticated in the shade and explosive in the sun. Since your car has likely seen decades of light, the original finish might have darkened or faded slightly, so keep in mind that a fresh application will always bring back that factory-gate vibrance. It is a bold choice that defines the era of Mopar performance.

Technical Details

This is a high-metallic finish, which is why it has that signature "iridescent" shimmer. Working with metallics requires a bit of respect because the tiny flakes inside the paint love to settle. If you apply it too thick, the flakes sink and the purple will look muddy or too dark. If you apply it unevenly, you might see "tiger stripes" or dark spots where the metal gathered. The goal is a light, even distribution so the flakes can float properly and reflect light. Before you spray or dab Dodge Plum Crazy Irid (check for code C-7 (1970)), you need to shake the container for a full sixty seconds to get those flakes off the bottom and into the mix.

Best Practices

To confirm your color, look for the metal fender tag located on the inner driver-side fender under the hood. It is usually held on by two screws and contains the paint code on the bottom row of text. When you begin the repair, keep the container moving at all times to ensure the metallic particles don't clump. Use thin, light layers and let the drying time do its work between passes. Applying one heavy coat will ruin the metallic effect, so patience is your best tool. Always test the color on the included card first to see how the metallic "flops" under different light. If you are working in your garage, try to pull the car into the light afterward to verify that the flakes are sitting correctly.