COLOR CODE714A/740 (1960) - Cardinal RedChevrolet Touch-Up Paint

The Look

This is the quintessential mid-century workhorse color. Originally found on the 1960 C/K series pickups, it carries a bold, fire-engine intensity that defined the transition into the modern truck era. Because your truck has likely spent decades under the sun, you should expect the original finish to be slightly more muted or oxidized than the fresh pigment you are about to apply. This red does not hide; it makes a statement, so any repair will instantly draw the eye.

Technical Details

This is a classic solid finish. There is no metallic flake or pearl to hide behind, which means the depth of the color depends entirely on your application technique. Solid reds are notorious for having heavy pigments that like to settle at the bottom of the container. If you do not mix it thoroughly, the color will appear translucent or uneven. Since it lacks metallic particles, you do not have to worry about the orientation of the flakes, but you must be mindful of "dry spray" which can leave the surface looking textured rather than smooth.

Best Practices

You will usually find the paint information on an embossed metal ID plate located on the driver's side door pillar or cowl area. Before you apply Chevrolet Cardinal Red (verify code 714A/740 (1960)), you must shake the container for at least sixty seconds to ensure the heavy red pigments are fully suspended. Always test the color on the included card to see how it matches the current state of your vintage panels. Work in a cool garage or the shade rather than direct sunlight, as heat will shorten your drying time and cause the paint to clump. Whether using a nozzle, brush, or pen, keep the container moving and apply several thin layers rather than one heavy coat. This prevents runs and ensures the solid red builds the deep, opaque look the factory intended.