Archive for July, 2007

Car Reviews and Shopping

Monday, July 23rd, 2007

Internet access to new car reviews, the latest pictures, and breaking automotive news is in constant demand by people who shop for new cars online. Until recently, once the shopper decided on the make, model, and options, he then needed to begin the arduous task of locating that vehicle at a dealership. Websites now offer the ability to connect the potential car buyer to local dealers who have the desired vehicle in stock and who, in turn, will bid for the customer’s business.

As shopping for and buying a car, truck, or other vehicle online becomes more convenient, safe, and easy, it also has become a proven method for saving time and money. Car manufacturers and dealerships all recognize the necessity for getting their vehicles seen online and under-bidding the competition to close more sales. The more popular sites also offer daily updates, including 2008 car reviews being posted as soon as the new vehicles are available for sale, and articles written on informative topics such as: How to Buy a Used Car, Preventing Road Rage, Hybrid Vehicles, Alternative Fuels, and reviews of car shows.

With response time crucial to meeting the needs of shoppers, some sites like CarSeek.com place a high priority in providing its visitors price comparisons from dealers within minutes. Dealers who have the model the customer is looking for in the chosen geographic area are notified once he completes a simple form. The appropriate dealers then contact the customer by email, phone, or regular mail with their lowest price quote. All customer inquiries are validated before being sent to dealers so there is always a perfect match. As well, all form data is securely recorded and stored so nobody can gain unauthorized access.

Customers who have done their research, know what they want, and know the approximate value of their target vehicles are more confident to negotiate with dealers to get their dream car. Dealers appreciate customers who have done their homework and can converse with them intelligently. Bringing car buyers the information they need and locating the vehicles they are seeking are among the ever-expanding roles of new sites on the Web.

 

Mike Mayder

CarSeek.com

My First Paint Job

Sunday, July 22nd, 2007

When I wrote the Tale of Two Customers, I couldn’t help remembering my first paint job. I was attending the University of CA at Berkeley in 1974 and had started buying and selling Volkswagens. Up until this paint job, I had repaired many a fender and repainted them so I thought I was ready to try an entire car. I had been buying spray cans from San Leandro Color (this is the supplier we still use today to mix our paint!) for my small projects and thought, hmmm…the fenders look great…

So I purchased 16 spray cans of paint. My prep work was good. I had repaired all the dents (filling them with body filler), sanded the car and primed large areas to really make it smooth. I wetsanded the entire car with 400 grit until the body was very smooth.

I found a garage I could use and proceeded to tape off the car. I washed it down with wax and grease remover and then began to paint. After several cans, I quickly decided this wasn’t working. It was one thing painting a fender with a spray can - I could do a nice job - but trying to apply paint to an entire car from a spray can was impossible. I couldn’t flow the paint to make it lay down smoothly and ended up with a very rough job. The spray can has a fairly narrow fan, great for spot work. A professional spray gun shoots a fan around two feet wide and what a difference it makes! A friend of mine at the time, who was an experienced painter, came over and looked at my “job” and just laughed. I can’t say I was laughing at that moment.

The only thing left to do was to wash all the paint off with lacquer thinner. Now this was a fun job — NOT!! I think I created the biggest mess of my life. Luckily the paint came off very easily as the thinner took off all the new paint quickly and my primer so I had to do some rework here. (You can usually remove new paint from your car within 30 days with just lacquer thinner).

Next, I did the smart thing and paid my friend $50 to shoot the car with a professional gun. It came out beautifully and I certainly learned my lesson. A few weeks later, I tried my hand with a gun (after some practice) and it came out nicely. As I painted more and more cars, my technique improved and the jobs kept getting better. Not to say I never had problems, but I’ll tell the tale of my fish eye paint job in a later post!

Collin

A Tale of Two Customers

Saturday, July 21st, 2007

Take a look at these two comments:

“Just finished spraying your paint and everything has come out beautiful. Great match and customer service. Thanks again!
Jason ”

“My paint repair came out terrible. The color didn’t match and your employees are no help at all. Your products just don’t work. Now I have to spend extra money to repair the mess you caused! I demand a refund and will tell all my friends what happened.”
Peter

So I ask myself, what is the difference between Jason and Peter. Why did Jason have such a nice job whereas Peters job turned into a mess? Obviously Peter here is pretty upset and looks like he will not be inviting me out for a beer anytime soon. So what happened here? I decided to call both customers and find out.

Talking with Jason, he had several things going for him. One, this was his second time doing paint repair. Two, he re-read the directions again. Three, he found the color code on his vehicle and sent us his VIN so we could check for formula changes. Before he applied the paint to his vehicle, he tested the paint color on a scrap piece of plastic to see how the match was. Then, just followed the directions and the job came out nicely.

Peter got on our website, saw a blue color which looked close to his and just ordered. He just figured there was no reason to check for a color code on his car when the color looked pretty close. Considering there were three blues for his car, he picked the closest one. So here we have mistake #1 and our website states:

“Always verify your color code on your vehicle! Do not order paint based on the paint name or color samples shown above.

so right off, Peter is in trouble. (By the way, I’m the guy who actually puts the color chip on the site. Because most metallics colors cannot be scanned, I do it manually with PaintShopPro. Sometimes I can’t quite get the color right as some metallics look different depending on your angle.)

Peter got his paint and it was a warm, humid day and thinking the paint would dry way faster in the sun, began his preparation. Listening to his story on the phone and his prep work, I could visualize it. Very little prep work, just a quick rinse with sponge and soap. He figured the surface was smooth enough and automotive paint was “different” and would stick to anything. After letting the surface dry (and get good and hot!), he began spraying. Because of the brightness of the sun, he didn’t notice the color was way off and kept spraying the area. Because the surface was so hot, it radiated heat and much of the paint dried before it hit the surface, creating spider webs of paint. The humidity was so high, it trapped water under the paint creating white spots in the paint. Trying to fix it, he brought the spray can closer to the job, sprayed a thicker layer of paint and of course, more spider webs (this is caused by the paint drying, and hitting the surface in a dried stringy form) and now the paint was so thick in places, it was sagging.

Went back into his house and was ready to admire his handiwork and he realized the color was off, there were blotches everywhere, the surface was grainy, rough and well you get the picture. Now he calls on a Sunday and is mad nobody is there to take the call and solve his problem.

After verifying he did in fact order the wrong paint and giving him a discount on a new order of paint, he tried again AFTER reading the directions, painting in the shade on a day where the humidity wasn’t a problem. I had him order extra bottles of lacquer thinner so he could wash the mess off he made. (This is a good way to start over. The lacquer thinner removes the new paint, but does not affect the existing paint.)

I can’t say we never make mistakes here - we do. Sometimes we ship the wrong paint, we forget to put a clearcoat in, make the wrong shade, etc. but many of our customers who have problems did not take the five minutes to read out instructions.

So, unless you are an experienced painter, read our instructions, take a look at our problem section and practice off the car, and always, always, test the color first!

Collin

Paint Thinner

Thursday, July 12th, 2007

One of the unsung heros of our site is automotive lacquer thinner (paint thinner). Ordering paint without having some thinner around is not a good decision. Here is why.

1) Thinner is great for cleanup. Spilling paint is no fun and our automotive grade paint dries quickly. The lacquer thinner will remove it quickly, except from fabrics. I recommend you always wear gloves when handling paint as it’s not something you want to pour on your corn flakes!

2) Thinner is great for removing all the paint you just applied. Lets face it, this may be your first time ever repairing the paint on your vehicle and chances are the first time doesn’t look so great and your thinking, if only I could start over. Just place some thinner on a rag and wipe it all off. It won’t harm the original finish at all. Now you can start over again and do the job you wanted. Nothing beats a bit of experience when repairing paint.

3) Thinner is nice to clean up the paint pen nibs. In fact, without it, you may get only a single use out of the nib. We have customers asking for spare nibs all the time and we always tell them to just soak the nib in a little lacquer thinner and they are as good as new.

4) If you wipe down the surface with either wax and grease remover or thinner, the paint will stick much better.

5) If you don’t order thinner from us, make sure you use automotive lacquer thinner and not the stuff they sell at the paint store. Only auto body supply stores sell the proper thinner.

Collin

Paint Pens

Sunday, July 8th, 2007

Of all the products we sell, the paint pen causes the most controversy with our customers. Some customers swear by them and others swear at them. I happen to really like the paint pens, but they have their limitations. The most common complaint is the tip is hard and doesn’t work or flow the paint well. Paint pens were designed to fill very small paint chips and scratches and work very well for this application.

The problem happens when people try to repair a large area with the paint pen. They are simply not designed to do this. The tip has a chisel point and put on its side, you can place paint into very small chips and scratches without the blob effect. Now, trying to repair a larger area, say a quarter size area, is a recipe for dissapointment as you will not be able to use these pens like a magic marker. The paint dries too fast and you just get a bunch of lines and streaks (especially with metallic paints). The best thing to fix this problem is to wash off the new paint with automotive lacquer thinner and think about ordering a spray can!

If we did not mix the paint correctly, the paint can either not come out at all or come out way too fast. Let us know and we will remix a new order for free. Just remember to test off the car first! Also, when you depress the tip, this is what lets the paint come out so don’t depress the paint pen on the car. Yes, we have had the angry customer calls telling us how they dribbled paint all the way down the fender. No, they didn’t read the directions either!) Depress it off the car and then apply the paint. Have a rag and thinner handy to keep the paint pen tip clear. You can soak the tip in automotive lacquer thinner once you are done to clean them up.

Paint pens are good for key scratches, small chips and also paint edges which have been scraped. Anything larger and you should order the spray can.